SAVE THE WORLD!
The world is broken. It’s going to take some brave superheroes to step up and put it back together.
Vegan choices help fight climate change, conserve land, save forests, feed the hungry, protect the oceans, stop animal cruelty, and save billions and billions of lives. That’s what VJL is all about. We’re out to save the world!
What is Vegan Justice League (VJL)?
VJL is a network of student-run vegan advocacy groups. We use positive outreach to inspire people to make vegan choices. We also help expand vegan food availability on campuses and in the surrounding communities. Each VJL group is run independently by the students on their campus.
Who Can Join VJL?
EVERYONE is welcome at VJL, even if you’re not yet vegan. In fact, VJL is a great place to meet others who are new to making vegan choices. Come help us save the world! See Why Vegan for more about who is joining and why. And find a VJL near you.
VJL’s Approach
1. Be kind to people. Be kind to other people and invite them onto the vegan path.
2. Be kind to animals. Offer and promote only vegan items.
3. Use POSITIVE outreach. Invite, befriend, persuade. Don’t yell in anger, scold, or intimidate. Negative outreach (yelling in anger, fighting, coercing, bullying, intimidating, name-calling, etc.) does not effectively build community and is not condoned by VJL.
Why Positive Outreach?
We've worked hard to study the quirks of human psychology (and there are lots!). Here are some key reasons VJL uses positive outreach instead of protests, bullhorn events, shock tactics, etc.)
Examples of Positive Outreach
There are hundreds of ways to do positive outreach. Learn more by getting involved in VJL. A few examples include:
Thank you for all you do to make the world a better, more compassionate place!
Vegan choices help fight climate change, conserve land, save forests, feed the hungry, protect the oceans, stop animal cruelty, and save billions and billions of lives. That’s what VJL is all about. We’re out to save the world!
What is Vegan Justice League (VJL)?
VJL is a network of student-run vegan advocacy groups. We use positive outreach to inspire people to make vegan choices. We also help expand vegan food availability on campuses and in the surrounding communities. Each VJL group is run independently by the students on their campus.
Who Can Join VJL?
EVERYONE is welcome at VJL, even if you’re not yet vegan. In fact, VJL is a great place to meet others who are new to making vegan choices. Come help us save the world! See Why Vegan for more about who is joining and why. And find a VJL near you.
VJL’s Approach
1. Be kind to people. Be kind to other people and invite them onto the vegan path.
2. Be kind to animals. Offer and promote only vegan items.
3. Use POSITIVE outreach. Invite, befriend, persuade. Don’t yell in anger, scold, or intimidate. Negative outreach (yelling in anger, fighting, coercing, bullying, intimidating, name-calling, etc.) does not effectively build community and is not condoned by VJL.
Why Positive Outreach?
We've worked hard to study the quirks of human psychology (and there are lots!). Here are some key reasons VJL uses positive outreach instead of protests, bullhorn events, shock tactics, etc.)
- Shouting and scolding does not work. When was the last time you were motivated to real change by someone yelling at you or scolding you? There may be other groups doing this, but this not our approach.
- Real change is a process. It usually takes several exposures to vegan ideas before someone decides they want to explore those ideas. See the potential in people, and not just their current negative attitude. Keep the door open and open it a little further. Realize that you are connected to other advocates who will eventually take the door off its hinges and open that person’s heart and mind for good.
- Positive advocacy is sustainable; anger is not. Stay in it for the long-term; the world needs you! We’re not suggesting that you not be angry. As the old adage goes, “If you’re not outraged, you’re not paying attention.” But transform your anger into effective action. Positive outreach does not betray your anger; it translates your anger into a language others can understand.
- We are building and supporting community. You may feel you can win using intimidation, but it leaves people feeling alienated rather than included. We don't want to gain the upper hand; we want people to want join us for long-term positive change. Being helpful, friendly neighbors opens more doors and helps us build relationships. That's where real change can happen.
- Positive outreach works! The founders of VJL started where most advocates start -- angry and frustrated. We worked hard, grew and learned that our advocacy is a thousand times more effective when we use positive outreach. Effective advocacy means more vegan choices being made and more lives being saved.
Examples of Positive Outreach
There are hundreds of ways to do positive outreach. Learn more by getting involved in VJL. A few examples include:
- Food sampling outreach
- Movie screenings
- Leafleting
- Art displays
- Information booths
- Workshops
- Holiday-themed outreach
- Vegan meetups (vegan.meetup.org)
- Cooking demonstrations
- Teach-ins (guest speaking in classrooms)
- Expand vegan availability on and around campus
- Veganize vending machines
- And so much more!
Thank you for all you do to make the world a better, more compassionate place!
